Account Manager for a Digital Agency – Upwork
Account Manager for a Digital Agency – Upwork , 2023-06-26 18:42:38 , All jobs | upwork.com , https://www.upwork.com/jobs/Account-Manager-for-Digital-Agency_~013deda0c5daa56b22?source=rss, , #Account #Manager #Digital #Agency #Upwork
A digital agency account manager is responsible for building and maintaining relationships with clients and overseeing the successful execution of digital marketing campaigns and projects. They act as the main point of contact between the agency and the client, ensuring that client objectives are met and projects are delivered on time and within budget. Here is a comprehensive job description for a digital agency account manager:
Client Relationship Management: Build strong relationships with clients, understanding their business goals, and acting as their main point of contact within the agency. Regularly communicate with clients to provide updates on project progress, address concerns, and identify opportunities for growth.
Project Management: Oversee the planning, execution, and delivery of digital marketing campaigns and projects. Collaborate with cross-functional teams, including creative, design, development, and analytics, to ensure the successful implementation of client initiatives. Set project timelines, manage budgets, and proactively address any issues that may arise during project execution.
Strategy and Planning: Work closely with clients to understand their marketing objectives and develop strategic plans that align with their goals. Provide insights and recommendations based on industry best practices and emerging trends. Identify opportunities to upsell and cross-sell additional agency services to clients.
Campaign Performance Analysis: Monitor and analyze the performance of digital marketing campaigns, using relevant metrics and analytics tools. Provide clients with regular reports and actionable insights to optimize campaign performance, increase ROI, and achieve KPIs. Recommend adjustments and improvements based on data-driven insights.
Budget Management: Collaborate with clients to establish project budgets and ensure that campaigns are delivered within allocated budget limits. Monitor expenses, track project costs, and negotiate pricing with vendors and third-party providers when necessary.
Team Coordination: Coordinate and collaborate with internal teams, including strategists, designers, developers, and content creators, to ensure the smooth execution of client projects. Provide clear project briefs, facilitate effective communication, and foster a collaborative working environment.
Client Retention and Growth: Develop strategies to retain existing clients and foster long-term partnerships. Identify opportunities for account growth by upselling additional services and expanding the agency's scope of work. Stay up-to-date with industry trends and client competitors to provide strategic recommendations and maintain a competitive advantage.
Industry Knowledge and Learning: Stay informed about the latest digital marketing trends, emerging technologies, and industry best practices. Attend industry conferences, seminars, and workshops to enhance knowledge and expertise. Share insights and knowledge with the team to drive innovation and improve client results.
Requirements:
Bachelor's degree in marketing, business, or a related field (or equivalent work experience)
Proven experience in account management within a digital agency or related field
Strong understanding of digital marketing principles and channels (e.g., SEO, PPC, social media, content marketing)
Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
Proficiency in project management tools and software
Analytical mindset and ability to interpret data and metrics to optimize campaign performance
Strong organizational skills and ability to manage multiple projects simultaneously
Strategic thinking and ability to develop effective marketing strategies
Ability to work collaboratively in a team environment
Proactive problem-solving skills and ability to work under pressure
Budget: $2,000
Posted On: June 26, 2023 12:42 UTC
Category: Web & Software Product Research
Skills:Project Management, Account Management, Social Media Management, Communications, Social Media Marketing, Facebook, Google Ads, Instagram
Skills: Project Management, Account Management, Social Media Management, Communications, Social Media Marketing, Facebook, Google Ads, Instagram
Location Requirement: Only freelancers located in the United States may apply.
Country: United States
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