Creative Scriptwriter for Social Media Ad – Upwork
1. Company Overview
We are Facebook and TikTok video production company working with e-commerce businesses based in the United States. We help millions of people live better lives by connecting them with products that solve their problems.
2. Mission of the Role
To turn client vision, requirements and expectations into engaging creative scripts spoken in the language, tone and message of the target audience for e-commerce brands advertising on Facebook, Instagram, TikTok and YouTube.
3. Responsibilities of the Role
Research
– Reviewing brand guidelines in Milanote and other materials provided by clients during onboarding.
– Browsing clients' websites and social media to gather information about their brands and products.
– Researching clients' niches on Instagram and TikTok to understand what type of content their audience watches the most, how they communicate and what problems they face that the clients' products solve.
– Aligning with the Creative Strategist on clients' vision, requirements and expectations.
– Include the word banana in your proposal so we know you can follow the instructions.
– Reviewing notes shared by the Creative Strategist from clients' kickoff calls.
– Staying up to date with the latest Facebook, Instagram, TikTok and YouTube trends and advertising best practices that can be translated to e-commerce brands.
Creative Scripts & Concept Boards
– Writing and editing engaging creative scripts in Milanote for Facebook, Instagram, TikTok and YouTube advertising creative for e-commerce brands using ChatGPT.
– Creating concept boards in Milanote with concepts, inspiration videos, hooks and creative outlines based on ideas communicated by the Creative Strategist and clients.
– Optimizing creative scripts (language, tone, message) based on the target audience's behaviors.
– Applying advertising techniques to boost the performance of our creative on Facebook, Instagram, TikTok and YouTube advertising.
– Collaborating with the Creative Strategist on setting creative direction and brainstorming new ideas and concepts for our clients.
– Finding inspiration videos in Facebook Ads Library, on TikTok organic, TikTok Creative Center and Instagram for concepts and creative scripts we want to execute to communicate our vision to clients.
– Sending creative scripts and concept boards to the Creative Strategist for review.
– Applying internal and client revisions requested by the Creative Strategist or clients in creative scripts and concept boards.
– Breaking down each creative script into 4 variations for Video Editors to follow in editing.
4. Results of the Role
– Write one creative script with variations breakdown in 1:30 hours.
– Create a concept board with 8 concepts in 3 hours.
– Maintain the average number of internal revisions to 1.
5. Skills & Qualifications
– Minimum 1 year of experience in social media management or advertising.
– Great understanding of Instagram, TikTok and YouTube content and what makes videos go viral.
– Excellent writing proficiency in English, understanding of grammar and everyday American life and slang.
– Strong attention to detail and ability to catch typos or misspellings.
– Ability to work well with team members and co-workers.
– Enjoys a fast-paced environment and can work under pressure with tight deadlines.
– Experience with ClickUp is preferred but not required.
– Experience with Milanote is preferred but not required.
– Experience with Slack is preferred but not required.
6. Benefits
– Remote position
– Unlimited vacation policy
– 13 paid US holidays off
– Paid birthdays off
This job description is not all-inclusive and certain activities, duties or responsibilities may be required of the employee as needed.
Budget: $2,000
Posted On: July 03, 2023 10:40 UTC
Category: Scriptwriting
Skills:Social Media Marketing, Content Writing, Marketing Strategy, Facebook Advertising, TikTok Ad, TikTok Marketing, Copywriting, ChatGPT, Social Media Content, Creative Writing
Skills: Social Media Marketing, Content Writing, Marketing Strategy, Facebook Advertising, TikTok Ad, TikTok Marketing, Copywriting, ChatGPT, Social Media Content, Creative Writing
Country: United States
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2023-07-03 16:40:11,
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