AI-Powered Peanut Butter Campaigns : kraft peanut butter ai
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To enter, consumers must simply use their mobile device to scan the bottom of the jar by visiting KraftQjaRCodes.ca. It is important to note that Kraft is not restricting its empty peanut butter scans to only Kraft-branded peanut butter, meaning consumers can use any jar, regardless of brand, and still receive a free jar of Kraft-branded peanut butter. The delivery is handled through Skip Express Lane, a new service offered by SkipTheDishes in Canada.
When speaking on the collaboration, Kraft Heinz stated: “Kraft Peanut Butter is always looking for unique ways to address evolving consumer behaviors and disrupt the way Canadians engage with the brand,” says Stephanie Goyette, Head of Marketing and Strategy, Taste Elevation, Kraft Heinz. “Our latest campaign creatively showcases an innovative intersection between food and technology, and we’re excited that this platform has the potential to introduce Kraft Peanut Butter to new peanut butter enthusiasts who experience similar feelings when they run out of their existing spread.”
Image Credit: Kraft Heinz
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