On-Field Makeover Stations : Cheez-It Flexin’ Section

At the 2024 Cheez-It Citrus Bowl, a college football bowl game scheduled to kick off the start of a new year at Camping World Stadium in Orlando, Florida will speak to sports fans and snackers alike with the first-ever Cheez-It Flexin’ Section.

The Cheez-It Flexin’ Section is a first-of-its-kind on-field barbershop and spa-inspired experience for fans who go to great lengths for their favorite snack. On-site, fans will get to enjoy “Cheez-It-ified treatments” including orange hair dye jobs, “mani/cheddiz” and cheez-scented massages.

For fans who won’t be able to make it to the stadium to experience all the action in person, the brand is launching the Cheez-It Fan Flex Challenge to give fans a chance to give themselves a Cheez-It-inspired game day look and share it on TikTok.