Connected Fragrance Bottles : Bastille fragrances

Two Bastille fragrances, including the best-selling Pleine Lune and the newly released Paradis Nuit, are enhanced with packaging that includes RFID tags and QR codes that link to cloud-based digital twins. By scanning the luxury fragrance bottles, consumers gain access to a traceable supply chain, the ability to confirm the authenticity of their purchase and learn more about the date of bottling, olfactory values and fragrance composition.

Savvy consumers are drawn to products paired with a digital twin for several reasons, including authentification purposes or better transparency in understanding the origins of a product and its functionalities. In this instance, tech provider Avery Dennison states that Bastille’s fragrances linked with digital twins “[respond] to consumers’ desire for greater ingredient disclosure.”