Festive Savory Snack Ads : chips for santa

Every holiday season, food and beverage brands entice consumers with refreshingly different alternatives to leave out for Santa instead of classic milk and cookies, and this year, Frito Lay Canada is inviting Canadians to disrupt tradition by setting out a bowl of chips for Santa. New research commissioned by Frito Lay Canada shows that more than 68% of Canadians are open to a snack change this holiday season, and the brand’s festive ad campaign got its start with a simple question: “What if Santa wanted an alternative to cookies?”

For those who are ready to do something differently this season, Frito Lay Canada newly introduced Miss Vickie’s All Wishes, a limited-edition bag that’s only filled with “wish chips”—the rare, folded chips that are often fought over and used to make wishes.