Chip-Flavored Alcoholic Beverages : empirical
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“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”
The limited-edition bottles, available next month for $65.00, showcase the result of this unique partnership and will be accessible online and in select markets in New York and California. The new Empirical x Doritos Nacho Cheese Spirit is measured at 42% ABV.
Image Credit: Doritos, Empirical
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