Retailer-Backed Maternity Capsules : monica and andy

Monica and Andy, a new direct-to-consumer baby clothing brand, has unveiled an exclusive maternity collection for Walmart under the M+A by Monica + Andy name. Expanding its signature baby offerings, which have been available in over 1,100 Walmart stores since February, the new maternity line is exclusively sold on Walmart’s website for convenient access.

Initially launched in 2015 by Monica Royer and Andy Dunn, Monica and Andy prioritize softer organic fabrics and well-designed clothing. The maternity collection includes a two-piece lounge pant set, a long-sleeved ribbed dress, a lounge robe, and a two-piece pajama short set, catering to sizes from S to XXL.

“We are on a journey to make Walmart a fashion destination, and expectant mothers deserve high quality style at affordable prices,” Ryan Waymire, senior vice president of Walmart U.S.’s women’s group, said in a statement. “We are excited to grow our Monica + Andy assortment and look forward to offering seasonal collections for every stage of pregnancy.”

Image Credit: Max Topchii