AI Travel Campaigns : Trivago

Trivago recently refreshed its brand, and released a new logo along with what it calls “a first-of-its-kind AI-driven television advertising campaign.” The AI-driven campaign for the company can be found in multiple languages, and it spells out how it can help to simplify the process of booking accommodations at the best possible price, ultimately helping to save travelers time and money.

“The spot is an evolution of the Mr. Trivago or Mr. and Mrs. Trivago spots that in the past had 20 spokespeople and 35 productions,” Trivago CEO Johannes Thomas told Skift, “The beauty now in leveraging AI is to have one actor in one production, and being able to cut production times in half.”