Affordable Back-to-School Campaigns : affordable back-to-school
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rephrase this content to 3000 words 
Pop Rally, a Staples exclusive brand, for instance, plays into the theme of the affordable back-to-school campaign by launching collections like ‘Retro Love,’ ‘Classic Academia,’ and ‘Joyful Expression.’ Staples Canada also launches an accompanying series of commercials for its ’90s throwback theme, starring Howie Mandel and Pierre-Yves Lord. The videos play into the nostalgia while highlighting various aspects of Back to School shopping.
Additionally, Staples aims to make the lives of parents easier by offering the School Tools program, which enables individuals to shop based on curated lists by teachers or Staples’ identified best products for each grade..
Image Credit: Staples Canada
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