Affordable Gen Z Apparel : foundry

Cover Story Clothing Limited, known for its commitment to women’s fashion, has unveiled its latest venture into the world of ultra-fast fashion with the launch of Foundry. Positioned as a Gen Z-focused brand, Foundry is set to redefine the fashion landscape for young, trend-conscious consumers. The brand entered the market dynamically with an initial offering of 1,500 styles. However, ambitious plans are underway to expand this collection to an impressive 6,000+ styles by the next year.

The brand’s collection encompasses a wide range of fashion essentials, including top wear, dresses, bottom wear, co-ord sets, and outerwear.

The brand’s focus on delivering fast fashion aligns with the evolving demands of Indian Gen Z consumers who seek style, speed, and flexibility in their fashion choices.

Image Credit: Cover Story Clothing Limited