AI-Blended Wines : von Stiehl Winery

AI holds promise in bringing unconventional concepts to beverage development and yet, human input remains essential for crafting drinks that truly tantalize the taste buds—and Wisconsin-based von Stiehl Winery is using artificial intelligence to develop its AI White and AI Red.

“We trademarked AI for wines, then proceeded to figure out what to do with it. We blended wines from 2022, and released them in the summer of 2023,” said Brad Schmiling, von Stiehl Winery co-owner, “Now we’re seeking feedback and comments on these wines to input to AI. Our new wine will be blended according to the interpretation of suggestions for v2.0.”

Two baseline wines will be used to collect feedback from wine drinkers, which will be blended with the aid of AI.