AI-Powered Peanut Butter Campaigns : kraft peanut butter ai

Kraft Peanut Butter announced a new AI campaign intended to put-off the woes of reaching the end of a jar of peanut butter. This Peanut Butter AI campaign, which is restricted to Canada only, utilizes the remaining scraps of peanut butter at the bottom of the jar combined with an AI to offer consumers a new full jar of peanut butter with same-day delivery after the scan is completed.

To enter, consumers must simply use their mobile device to scan the bottom of the jar by visiting KraftQjaRCodes.ca. It is important to note that Kraft is not restricting its empty peanut butter scans to only Kraft-branded peanut butter, meaning consumers can use any jar, regardless of brand, and still receive a free jar of Kraft-branded peanut butter. The delivery is handled through Skip Express Lane, a new service offered by SkipTheDishes in Canada.

When speaking on the collaboration, Kraft Heinz stated: “Kraft Peanut Butter is always looking for unique ways to address evolving consumer behaviors and disrupt the way Canadians engage with the brand,” says Stephanie Goyette, Head of Marketing and Strategy, Taste Elevation, Kraft Heinz. “Our latest campaign creatively showcases an innovative intersection between food and technology, and we’re excited that this platform has the potential to introduce Kraft Peanut Butter to new peanut butter enthusiasts who experience similar feelings when they run out of their existing spread.”

Image Credit: Kraft Heinz