Alcoholic Lemon-infused Beverages : lemon-dou

Coca-Cola India makes a significant entry into the domestic alcohol market with the introduction of Lemon-Dou, its global alcoholic ready-to-drink beverage. Marking a strategic move, the company has initiated pilot tests for Lemon-Dou in select states across India.

This innovative beverage blends distilled liquor, like brandy or vodka, with lime, presenting a unique flavor profile. Initially launched in Goa and Maharashtra, the trial phase aims to gauge consumer response to this distinctive product.

Priced at ₹150 in Goa and ₹230 in Maharashtra, Lemon-Dou signifies Coca-Cola’s commitment to diversification and adapting its offerings to cater to evolving consumer preferences in the dynamic Indian market.

“Lemon-Dou is made from crushed whole lemons, infused in alcohol, mixed with bubbles – a refreshing, full-bodied chu-hi alcoholic lemon drink,” the company describes.

Image Credit: Coca-Cola India