Analytical Esports Organization Partnerships : m80 esports

M80 Esports, a North American esports organisation that competes in titles such as Call of Duty, Fortnite, and Valorant, has announced a partnership with Shikenso Analytics, a German esports data and analytics company. The partnership will help M80 better understand the performance of its partnerships by using Shikenso’s custom-built AI partnership analysis tool. This tool will enable M80 to measure the impact of its sponsorships and activations across its streaming and social media channels, as well as provide insights into the esports market and audience.

Shikenso Analytics is a leading provider of esports data and analytics solutions, offering a range of services such as sponsorship valuation, social media analysis, content optimisation, and market research. The company has partnered with several prominent esports organisations and tournament organisers, such as Fnatic, Mousesports, Alpine Esports, and BLAST. By collaborating with M80, Shikenso Analytics aims to support the growth and development of the North American esports scene and showcase the value of data-driven decision making in the esports industry.

Image Credit: Shikenso Analytics, M80 Esports