Anti-Breakup Festive Campaigns : Red, White & Merry

December 11th, traditionally the busiest breakup day of the year, is taking a turn towards love and celebration, thanks to Smirnoff’s latest limited-time offering – Smirnoff Red, White & Merry. In a unique twist, the brand has teamed up with NSYNC’s Lance Bass for a Public Smirnoff Announcement (PSA), advocating for love and unity during the holiday season.

This festive initiative invites couples to share their heartwarming stories of staying together through the holidays. Smirnoff, known for its flavor, boldness, and ethos of bringing people together, is extending this spirit through its holiday campaign. As part of the PSA, Lance Bass, alongside his husband Michael Turchin, encourages couples over the age of 21 to participate by redeeming a special Drizly code “SMIRNOFF5” for their bottle of Smirnoff Red, White & Merry, just in time for holiday celebrations.

Jennifer Holiday Hudson, the Trademark Marketing Leader & Vodka Director of Smirnoff, emphasizes the brand’s commitment to infusing the holiday season with cheer and sparkle. The initiative aims to transform December 11th from a day of breakups into a celebration of love and joy, resonating with the brand’s mission to foster positive experiences. With Lance Bass and Michael Turchin as partners, Smirnoff is set to make a significant impact this holiday season.