Anti-Luxury Hotel Designs : chopard 1

Chopard has discreetly unveiled its inaugural hotel venture, 1 Place Vendôme, situated in the heart of Paris. This marks a distinctive addition to the evolving landscape of hospitality in the French capital. Notable for its unassuming approach, the property’s name and the absence of conventional promotional tactics set it apart.

Unlike the typical social media fanfare associated with hotel openings, Chopard’s 1 Place Vendôme embraces a quiet luxury concept. The hotel draws inspiration from this emerging trend, focusing on direct collaboration with high-end travel agencies, selective PR channels, and exclusive access granted solely to staying guests and VIP Chopard clientele. The 15 rooms and suites embody this understated opulence, reflecting a departure from the ostentatious to a more refined and exclusive experience.

Image Credit: Gregory Copitet