App Workout Expansions : Peloton Gym
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Peloton Unveils Brand Relaunch with Peloton Gym and New Membership Tiers
Peloton, the world-renowned fitness company, announced the launch of a major brand relaunch. The redesigned brand features a new creative identity, new membership tiers, and an innovative feature known as Peloton Gym, making world-class content and top-tier instructors more accessible to everyone.
Peloton Gym is an exciting new offering that features step-by-step, non-video-based workout plans crafted by Peloton’s expert instructors, designed in a circuit-style format with an interactive whiteboard, timer, descriptions, short demonstrative videos of moves, and a swipe-to-complete feature. It can be accessed on all tiers of the Peloton App, including the new free tier, and allows users to complete the workouts with equipment commonly found in fitness centers, such as dumbbells and weight machines.
Peloton Gym Rollout
The Peloton Gym rollout began on May 23, 2021. By May 25, it will be accessible to all App members. This marks an exciting moment for fitness enthusiasts as Peloton’s innovative approach to fitness meets a broader audience through this new offering.
Peloton Membership Tiers
The new membership tiers include the Peloton Free App, Peloton App One, and Peloton App+. Each tier offers exciting packages to choose from, depending on your fitness levels and interests. Whether you’re a beginner or a pro, you’re sure to find a plan that suits your needs.
Peloton Free App
The Peloton Free App is free and allows users to take classes, follow a gym plan, or track workouts without needing a credit card or equipment.
Peloton App One
Peloton App One is priced at $12.99 per month after a 30-day trial and provides access to a multitude of classes ranging from strength and meditation to indoor cycling and outdoor walking, all with energizing playlists.
Peloton App+
Peloton App+ is available for $24 per month after a 30-day trial and offers the full range of Peloton classes that can be taken on any cardio equipment, in addition to all the features available on Peloton App One.
New Creative Identity of Peloton
Peloton’s new creative identity is an essential part of the brand relaunch. The new logo features an updated, modern look and is designed to convey Peloton’s commitment to community connection and inclusive wellness. The company will continue to roll out improvements in product design, packaging, and marketing to provide customers with a sleek and cohesive experience.
Peloton’s Rebranding Journey
According to the CEO of Peloton, John Foley, the company’s rebranding journey is inspired by community feedback. The aim is to make the brand more inclusive, accessible while maintaining the core values that have made it a success. The company has made it a priority to listen to their customers and incorporate their feedback into the redesign process.
FAQs
1. What is Peloton Gym?
Peloton Gym is a new offering that features step-by-step, non-video-based workout plans crafted by Peloton’s expert instructors. It is designed in a circuit-style format with an interactive whiteboard, timer, descriptions, short demonstrative videos of moves, and a swipe-to-complete feature.
2. What is the Peloton Free App?
The Peloton Free App is the new free tier of the Peloton App. It allows users to take classes, follow a gym plan, or track workouts without needing a credit card or equipment.
3. What is Peloton App One?
Peloton App One is the first membership tier priced at $12.99 per month after a 30-day trial. It provides access to a multitude of classes ranging from strength and meditation to indoor cycling and outdoor walking, all with energizing playlists.
4. What is Peloton App+?
Peloton App+ is the second membership tier available for $24 per month after a 30-day trial. It offers the full range of Peloton classes that can be taken on any cardio equipment, plus all the features available on Peloton App One.
5. What is the new creative identity of Peloton?
The new creative identity of Peloton includes an updated modern logo designed to convey the company’s commitment to community connection and inclusive wellness. The company has rolled out improvements in product design, packaging, and marketing to provide customers with a sleek and cohesive experience.
Conclusion
Peloton’s brand relaunch is a significant milestone for the fitness company. The new creative identity, membership tiers, and Peloton Gym are designed to make Peloton’s world-class content and expert instructors more accessible. The company’s commitment to community feedback and inclusivity is evident in this rebranding journey. Peloton continues to be a global leader in the fitness industry, offering innovative approaches to help people live healthier lives.
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