Athlete-Backed Menstruation Campaigns : SportYourPeriod

Knix and Olympic volleyball star Brandie Wilkerson have teamed up for #SportYourPeriod, new campaign that challenges menstrual stigma in sports. This partnership addresses the taboo of menstruation in athletics, encouraging athletes to embrace their periods without fear of leaks. Shockingly, statistics reveal that a significant percentage of those who menstruate, especially young girls, refrain from sports due to period-related anxieties.

“No one should stop doing the sports they love, because they are afraid that their periods might be seen. That’s why I am wearing a big red period for the world to see,” said Brandie Wilkerson, Olympian Pro Beach Volleyball Player and Ambassador of Sport Your Period. The athlete proudly showed her support for the #SportYourPeriod movement during the Volleyball World Beach Pro Tour finals this year.

Joining forces with Emma Pallant-Browne, Ilona Maher, Larissa Franklin, and Jourdan Delacruz, this initiative showcases solidarity by sporting the distinctive red period symbol during training or upcoming sporting events.

Image Credit: Knix