[ad_1]
Luxury Brand Coach Brings Tabby Bag to Life with Augmented Reality Technology
In recent years, technology has been transforming the landscape of the retail industry. AR or Augmented Reality technology is no exception – it gives retailers the ability to create personalized experiences that enhance customer engagement and increase sales.
In this article, we’ll be discussing how luxury fashion brand Coach teamed up with AR tech company Zero10 to create an AR Mirror and AR Storefront so that shoppers can digitally try on the brand’s signature Tabby Bag.
Read on to find out how this innovative technology brings new life to the age-old traditions of browsing and buying luxury products.
What is the Tabby Bag?
Headings:
– Introduction to the Tabby Bag
– Materials used in making the Tabby Bag
– Variations of the Tabby Bag
– Prices of the Tabby Bag
– Frequently Asked Questions (FAQs)
The Tabby Bag is one of Coach’s most recent additions to their luxury handbag collection. The bag features a unique turn-lock closure in the shape of Coach’s iconic “C” monogram. The Tabby Bag has struck a chord with Millennials and Gen Z shoppers alike, thanks to its versatile and timeless design.
Materials Used In Making the Tabby Bag
Coach prides itself on using high-quality materials; the Tabby Bag is no exception. The bag comes in a range of materials that cater to different shoppers’ tastes and budgets. Choose from classic leather, exotic snakeskin, and shearling wool. The Tabby Bag is designed to be both sophisticated and practical, with roomy interior compartments and an adjustable shoulder strap for ultimate comfort.
Variations of the Tabby Bag
The Tabby Bag comes in several variations that cater to different personal styles. The original Tabby bag was a shoulder bag, but now Coach offers a mini shoulder bag, a top-handle bag, and a clutch-style bag. The Tabby Bag is available in various colors, including classic black, honey mustard, and midnight blue.
Prices of the Tabby Bag
Luxury comes at a price, and the Tabby Bag is no exception. The Coach Tabby Bag retails at $325 for the mini shoulder bag. The classic Tabby Bag currently sells for $395, while the top-handle bag retails at $450.
As a luxe item, the Tabby Bag is an investment piece that is sure to remain a cherished part of your fashion collection.
Coach’s Augmented Reality Experience
Headings:
-The Future of Retail with AR tech
-Coach Zero10 Partnership
-Augmented Reality Mirror
-Augmented Reality Storefront
-Benefits of Coach’s AR experience
The Future of Retail with AR tech
Technology has been changing the retail industry landscape, allowing personalized experiences that enhance customer engagement and increased sales. AR technology is no exception. AR gives retailers the ability to create a digital experience that evokes emotions such as joy and wonder.
Coach and Zero10 Partnership
Coach has partnered with AR tech company Zero10 to create an AR Mirror and AR Storefront where shoppers can digitally experience the brand’s signature Tabby Bag. Zero10 is a pioneer in the AR industry, and their technology has impacted several sectors, including healthcare, retail, and entertainment.
Augmented Reality Mirror
The in-store AR Mirror allows shoppers to try on different colors and styles of the Tabby Bag without touching the physical product. Shoppers stand in front of the AR Mirror and see variations of the Tabby Bag while posing. The AR Mirror’s experience is immersive and expands the number of new customers that take an interest in the brand.
Augmented Reality Storefront
The storefront uses AR technology to showcase the brand’s Tabby Bag. Consumers can see how the bags would look and use the app to share images on social media via Zero10’s app. Zero10 aims to turn the AR Mirror into a fully functional store itself, and this activation paves the way for that vision.
Benefits of Coach’s AR experience
AR technology provides a host of benefits to the consumer. Customers can virtually experience Coach’s products while making informed purchase decisions, saving time and effort. It enhances the customer experience by creating a memorable and personalized experience for the shopper. The AR experience also allows customers from all over the world to access and try on the Tabby Bag regardless of location.
Frequently Asked Questions (FAQs)
Q. Is the Tabby Bag available outside the Soho store?
A. The Tabby Bag is available at all Coach physical stores worldwide and the brand’s online store.
Q. Are there any limitations on the AR Mirror and Storefront experience?
A. For now, the AR Mirror and Storefront experience must take place in the Coach Soho store.
Q. What happens if I like the Tabby Bag I tried on at the AR Mirror?
A. After trying on the Tabby Bag at the AR Mirror, customers can easily purchase the handbag at the Coach store or online.
Q. Are there any additional features in the Zero10 app or technology?
A. Yes. Zero10’s app includes photo booth features alongside AR technology. The app allows users to take pictures with custom-designed backgrounds, filters, and other fun add-ons.
Q. What will be the next product campaign using AR technology?
A. While it remains uncertain what Coach’s next AR campaign will be, this technology has the potential to be applied to any product range or campaign.
Conclusion
In conclusion, Coach and Zero10’s partnership highlight the importance of augmented reality technology in retail by creating a digital experience for luxury handbags. The AR Mirror and Storefront provide a personalized and immersive experience, allowing shoppers to virtually try on different colors and styles of the brand’s iconic Tabby Bag.
It is only a matter of time before more retailers realize the endless opportunities that AR technology provides and decide to leverage them in their marketing strategies. Coach leads the way by using this innovative technology to create memorable and enjoyable customer experiences while enhancing sales.
[ad_2]