Better-For-You Beer Brands : thrive play

Belgium’s Thrive introduces ‘Thrive Play,’ a groundbreaking healthy beer infused with ten vitamins, providing 50% of the recommended daily vitamin D3 and all B vitamins per can. The innovation aims to broaden Thrive’s audience beyond the sports community, previously targeted with an alcohol-free sports beer boasting 10g of protein per serving.

The vitamins in ‘Thrive Play’ contribute to normal muscle function, energy metabolism, and immune system support while reducing fatigue. Notably, this non-alcoholic beer also contains fewer calories than traditional counterparts, reflecting Thrive’s commitment to merging health benefits with a traditionally alcoholic beverage, catering to a diverse consumer base seeking a healthier alternative.

“Thrive Play is very fruity and floral, with hints of citrus. We worked with some exotic hops to give it a nice hoppy character. We wanted to make a balanced, great-tasting, alcohol-free beer,” said Lauren D’Hoore, Thrive’s founder.

Image Credit: Thrive Beer