Brand-Led Endangered Animal Programs : Endangered Animal Program

Baabuk, amid the traditional Black Friday sales frenzy, distinguishes itself by prioritizing a unique approach to the shopping experience with its endangered animal program. Rather than focusing solely on discounts, Baabuk introduces a philanthropic element through its Miss Baabuka program. In collaboration with ProSpecieRara, the program aims to safeguard six endangered sheep breeds native to Switzerland. Notably, a portion of each sale of Baabuk’s high-quality footwear contributes to the protection and conservation of these rare breeds. This year, Baabuk empowers customers through its endangered animal program and the ‘Save more and do good’ campaign. The brand offers three discount codes that allow shoppers to determine both their savings and Baabuk’s donations to charitable causes. For example, SHEEP25 enables consumers to save 25% and Baabuk to donate 5%. SHEEP10, on the other hand, sees consumers saving 10% but Baabuk donating 20% of the sale.

Image Credit: Baabuk