Chef-Approved Plant-Based Meats : Redefine Meat products

These Redefine Meat products are making their way into the UK and the Netherlands markets to provide consumers in Europe with access to high-quality meat alternatives that don’t skimp on taste or texture.

The products come in six varieties including Premium Burgers, Pulled Beef, Beef Mince, Pulled Pork, Bratwurst and Lamb Kofta Mix, which are each formulated with a meat-like texture but have no animal ingredients. Shoppers eager to pick up the products can do so in the UK by purchasing them via Ocado, while consumers in the Netherlands can get them from Albert Heijn and Crisp.

The launch of the Redefine Meat products into the European market comes as a bold move for the brand to get them into the hands of consumers in a wider swath of markets.