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Ice Spice collaborated with Living Product and the official Chia Pet manufacturer to create a growable Chia Pet x Ice Spice terracotta planter in her likeness.
Top style icons have a signature look and Ice Spice’s is best known for her curly copper hair. The Chia Pet x Ice Spice sees the rapper’s recognizable mane grow day by day, and turn into living greenery. The Ice Spice planter also sports a pink zip-up and an eye-catching oversized accessory to convey her unmistakable style.
In a throwback to the 80s when Chia Pets reached peak popularity, this new launch is being supported with a retro commercial. This Chia Pet is set to introduce a new generation of fans to a viral sensation of a previous decade. This launch will also include influencer marketing across multiple platforms, just in time for the holiday season.
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http://www.trendhunter.com/trends/chia-pet-x-ice-spice