Chip-Flavored Alcoholic Beverages : empirical

Doritos has joined forces with Empirical to introduce the Empirical x Doritos Nacho Cheese Spirit. This limited-release alcoholic beverage provides a multi-sensorial experience that mirrors the iconic flavor of Doritos Nacho Cheese Chips. This innovative collaboration utilizes Empirical’s advanced production process, extracting the various flavor layers of Doritos Nacho Cheese through vacuum distillation.

“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”

The limited-edition bottles, available next month for $65.00, showcase the result of this unique partnership and will be accessible online and in select markets in New York and California. The new Empirical x Doritos Nacho Cheese Spirit is measured at 42% ABV.

Image Credit: Doritos, Empirical