Chocolate Reconnection Campaigns : reconnect roulette

The holiday season is a time of joy and togetherness for many, as well as a time of loneliness for others, and Purdys Chocolatier created Reconnect Roulette to help people come together over chocolate. On the brand’s dedicated microsite, people will get the chance to send a text to someone they miss and get rewarded with Purdys chocolate.

The Reconnect Roulette wheel randomly shares prompts to encourage people to reach out to “someone who helped you through a tough time” or “someone who made you feel most like yourself.” In the case that someone musters up the courage to reach out with a warm message and season’s greetings, Purdys Chocolatier will gift them a complimentary three-pack of its iconic Hedgehogs as a sweet treat.