Circular Cosmetic Concepts : fasten packaging

Fasten Packaging, a division of global beauty solutions provider IBG (Innovative Beauty Group), has unveiled its innovative refillable jar concept named Goodloop. This jar is designed to contribute to a circular economy, aligning with the brand’s sustainable approach to e-commerce. Specifically crafted for cream products, the Goodloop jar boasts a transparent outer layer with a stylish curved inner portion.

The new jar has multiple decoration areas that offer creative branding possibilities, such as combining embossing on the inner wall with printing on the outer wall. Committed to sustainability, the jars are fully recyclable and made from recycled polypropylene (rPP) and recycled polyethylene terephthalate (rPET).

Fasten Packaging’s Goodloop represents a strategic move in the beauty packaging industry, emphasizing eco-friendly solutions without compromising aesthetics or functionality.

Image Credit: Fasten Packaging