Computer Hardware Partnerships : hp x astralis

Hewlett Packard (HP) announced the extension and expansion of its partnership with ‘Astralis,’ the Danish esports organization, alongside a new HP x Astralis celebration. To date, HP and Astralis have been working together for six years. In recognition of this, the companies will be giving away six products for each day of the celebration event. The first day of giveaways will include six HP OMEN-branded gaming monitors. The companies did not confirm the duration of the celebration.

In terms of the B2B partnership, HP will continue to operate as the official hardware provider for Astralis, while Astralis events, venues, and jerseys will feature HP branding in recognition of the company’s contributions. When speaking on the partnership expansion, Mads Rasmussen, the Partnerships Director at Astralis, stated: “Since becoming a main partner 6 years ago, OMEN has been a key ally throughout our organization. It is our longest running commercial partnership, and whether it is our office, the teams, or in Astralis Nexus, OMEN is integrated in everything we do. This is also obvious to the visitors, B2B and B2C, in Astralis Nexus, who all get to experience the uncompromising quality of the OMEN products.”

Image Credit: HP, Astralis