Custom Grain-Free Pet Foods : activa custom

Pet’s Barn released a service that enables customers to customize a pet food blend titled ‘Activa Custom’ prior to ordering. Whereas most brands that offer custom pet food blends require consultations and arduous processes, Activa Custom enables fast-and-easy customization through an automated online system.

The formula is customizable via a dedicated web page with a variety of drop-down menus. The menus include the option to choose the active base formula, such as original, grain-free, corn-free, potato-free, as well as the ability to choose the protein ingredient, size, and additional ingredients. The additional ingredients include nutrition enrichers, oil additions, and the ability to add fresh flavors, such as beef or chicken, without actually adding the ingredient itself.

The Activa Custom blend price varies based on the selected ingredients, but the default retail price for a 15-pound bag of food is $39.99 USD.

Image Credit: Pet’s Barn