Digital Footwear Experiences : Reebok Impact

Futureverse, a leader in artificial intelligence and metaverse technologies, is teaming up with Reebok to launch Reebok Impact in 2024. This digital shoe experience is aimed at allowing mass consumers to dive into artificial intelligence and digital wearables and it targets people who want to actively participate in the world around them, connect with their community, make a mark and share moments and stories that matter. In all, it aligns with Reebok’s Life Is Not A Spectator Sport campaign.

“This collaboration is a groundbreaking fusion of AI, web3, gaming, and metaverse technologies, set to transform how consumers define digital fashion,” said Shara Senderoff and Aaron McDonald, Co-Founders of Futureverse, in a press release, “It’s an invitation for consumers to step into a world in which their digital footprint is as significant as their physical one.”