Digitized Hair Consultations : sally beauty 1

Sally Beauty is introducing a new virtual try-on service for consumers to experiment with new hair colors. This digital offering enables consumers to consult with certified, licensed colorists in real time to address their hair color inquiries. Users have the flexibility to choose between video consultations or text chats.

“Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,” said John Goss, President of Sally Beauty in a statement. “We are proud to provide a service that meets them where they are, at no cost, to help them achieve the hair color of their dreams.”

Going beyond consultation, these skilled professionals assist customers in precisely identifying the products they need from Sally Beauty’s portfolio of hair color shades. The customer’s online shopping cart is populated with the suggested items through product recommendation links seamlessly integrated into the consultation.

Image Credit: Sally Beauty