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The iconic soda brand Jones Soda Co. is now venturing into the pet category with the launch of Jones Craft Dog Soda. These dog-friendly sodas created with veterinarians and dog owners feature all-natural human-grade ingredients and pet-pleasing flavors like Chicken and Beef. Just in time for the holidays, the brand will also be introducing Turkey and Gravy, which mimics the unusual limited-edition soda created for human enjoyment a few years back.
The humanification of pets is leading pet owners to seek products that mirror human experiences to enhance their companions’ well-being and bond with them on a deeper level. This shift stems from a desire to provide pets with higher-quality, enjoyable experiences akin to those humans value, fostering a stronger emotional connection and addressing their evolving role as integral members of the family unit.
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http://www.trendhunter.com/trends/jones-craft-dog-soda