Dollar General Decked Out In Deals

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The Dollar General ‘Decked Out In Deals’ campaign is being rolled out by the retailer as a way to help keep the brand top-of-mind amongst shoppers when looking for ways to cut costs for their holiday meals this season.

The campaign will feature a range of discounts and promotions that will be recipe-centric starting in November to help shoppers take advantage of discounts on ingredients they’ll need for their Thanksgiving celebration. This includes ingredients for sweet potato casserole, green bean casserole, pumpkin pie and more, while the campaign will extend right into December to help shoppers save on Christmas essentials as well.

EVP and Chief Merchandising Officer Emily Taylor spoke on the Dollar General ‘Decked Out In Deals’ campaign saying, “Decked Out in Deals is our way of offering added savings this holiday season that extend beyond our everyday values. In addition to significant discounts and weekly three-day DG Deal Days sales events on both seasonal and everyday items, the DG app provides added perks including digital coupons, DG Cash Back, personalized offers and early access to new products and deals to help shoppers save even more on their purchases, especially as we approach the holidays.”

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