Drink Weird and Grateful Dead

Drink Weird and Grateful Dead joined forces to expand the beverage brand’s range of canned yerba mate drinks with two new varieties, Mystical Mint and Grateful Grapefruit. These drinks both share 160 milligrams of organic caffeine and no artificial flavors, colors or sweeteners. The energizing canned drinks are powered by natural and plant-based ingredients, and they’re identifiable with quirky cans illustrated by Michael Sieben.

The Drink Weird x Grateful Dead beverages are made with a base of organic yerba mate tea, plus organic cane sugar for sweetness, providing refreshing and revitalizing alternatives to drinks in comparable categories.

As consumers prioritize clean sources of caffeine, brands are captivating audiences—and competing with energy drinks—through edgy branding that challenges associations of tea being calming and soothing.