Educational Cold Medication Campaigns : Mucinex Flip the Script

The Mucinex ‘Flip the Script’ campaign is being launched this cold and flu season to help educate consumers on the topic of inappropriate antibiotic use. The campaign sheds light on how over-the-counter (OTC) medications like Mucinex are the best option for treat the symptoms of colds and flus rather than antibiotics. The brand is partnering with Urgent and Primary Care Centers to help further address the issue, and will see brochures disseminated to provide easy to understand information to consumers on a widespread basis.

Vice President of Marketing for Health Brands at Reckitt Mark Pearson spoke on the Mucinex ‘Flip the Script’ campaign saying, “People don’t realize that antibiotic misuse and antibiotic resistance are a huge societal issue, and they often expect a prescription for antibiotics to help them feel better. That’s why Mucinex conceived the ‘Flip the Script’ campaign: To raise awareness and help patients feel more confident when their doctor recommends an over-the-counter medication to fight cold and flu symptoms.”