Efficiency-Optimized Snack Packaging : Kellanova snack packaging

This Kellanova snack packaging has been announced for three of its products to help reduce the amount of plastic used without detracting from the user experience. The packaging is observed across the Cheez-It Puff’d, Cheez-It Snap’d and Club Crisps, and features the same serving size compared to last year’s volume but features less material for each pack. This has resulted in a total reduction in material weight for the three products of 672,000-pounds, which includes 124,000-pounds of plastic and 548,000-pounds of corrugated cardboard.

Chief Sustainability Officer Janelle Meyers spoke on the Kellanova snack packaging saying, “Kellanova (formerly Kellogg Company) envisions a day where the planet thrives. Three popular snack brands (Cheez-It Snap’d, Cheez-It Puff’d, and Club Crisps), have reduced the amount of plastic used in their packaging while maintaining the same amount of delicious food in each package.”

Image Credit: Kellanova