Enriching Senior Initiatives : ogilvy shanghai

Ogilvy Shanghai has unveiled an innovative initiative to empower seniors in Shanghai to reconnect with the digital world. In collaboration with the Shanghai Municipal Government, the ‘Morning Shanghai’ campaign aims to diversify social lifestyles for individuals aged 60 and above by providing them with enriching experiences.

Utilizing a WeChat mini-program, the campaign facilitates venue bookings and provides exclusive discounts on F&B, movie tickets, and cultural classes tailored for seniors. The assistant also offers services like taxi bookings, online banking tutorials, and gym reservations to enhance digital literacy.

Integrated within the “Le Ling Shen Cheng Morning Shanghai” WeChat service account, the initiative also debuts with a comprehensive learning platform, allowing seniors to acquire knowledge and digital skills through video tutorials and interactive games. This platform will also deliver coupons to seniors for various retail partners.

Image Credit: Ogilvy Shanghai