Expansive Vegan Candy Campaigns : Swizzels campaign

This Swizzels campaign is being launched by the UK-based confectionery brand ahead of Veganuary 2024 as a reminder and encouragement for retailers to stock up on vegan-friendly sweets. The campaign boasts the tagline “All These All Vegan All Year” to let retailers know that the products included aren’t a limited-edition offering, but instead available to stock year-round. The campaign comes as the brand’s latest effort to help retailers stock up on vegan-friendly fare ahead of Veganuary given its surge in popularity in recent years.

Trade Marketing Manager Clare Newton spoke on the Veganuary Swizzels campaign saying, “Plant-based sugar confectionery is in high demand and vegan alternatives have never been more important. Social media movements have helped fuel the interest in vegan lifestyles with the growth of food-related accounts and influencers. We want our customers to feel confident that they can still enjoy their favourite confectionery products all year round, not just during Veganuary.”

Image Credit: Swizzels