Festive Rooftop Parking Spots : parking space for santa

At a store in Manchester, Aldi set up a dedicated parking spot for Santa right on its roof, providing ample space for a sleigh and all nine reindeer. The festive activation executed by creative agency Taylor Herring is an unmissable display that guides Father Christmas, and shoppers, to the store with big, bright yellow guidelines—in fact, the installation measures 11 meters in length and six meters in width.

While shoppers have come to know and love Aldi for its surprise-filled middle aisle, this festive activation delights shoppers of all ages differently and inspires childlike joy in everyone. This holiday display set up at Aldi Knutsford ensures no one has to stray far to revel in seasonal cheer as part of their tours of festive light displays around the neighborhood.