Festive Vodka Cocktails : vk chocolate orange

VK Chocolate Orange was inspired by a classic stocking stuffer and it combines the richness of chocolate with the zestiness of citrus with a crisp base of vodka. The newest limited-edition flavor from VK launched for the holiday season and it is available in mixed packs. Mixed packs contain a selection of ready-to-be-shared bottles of VK’s favorite party flavors, plus the chance to win a branded holiday sweater from VK.

This vodka-based cocktail created with younger drinkers in mind is poised to sell out quickly, as Daniella Mulvey, Brand Manager at Global Brands Ltd, recalls, “Every VK limited-edition festive flavor has sold out ahead of the big date.”

This launch targets students with a digital campaign, influencer marketing and a pop-up event.