Hand Sanitizing Stadium Campaigns : Shimmy
[ad_1]
Overview:
Shimmy, a direct-to-consumer hand-sanitizing brand that focuses on being eco-friendly, has partnered with Gillette Stadium to enhance its marketing strategies. The company has shifted its focus from paid social posts to experiential and out-of-home (OOH) marketing strategies, with the hope of overcoming purchase barriers and creating a pleasant user experience. By installing their dispensers at Gillette Stadium, Shimmy has become the official hand sanitizer of both NFL and Major League Soccer teams. The brand believes that this strategy will help them connect with potential customers and achieve more significant market share.
Introduction:
Shimmy has made a name for itself by offering eco-friendly hand sanitizers directly to the consumer market. One of its major goals is to create a pleasant user experience while providing a safe and effective solution to sanitization needs. Recently, however, the company realized that its marketing strategies were not creating the desired results. Therefore, Shimmy has partnered with Gillette Stadium to enhance its marketing techniques.
H1: Shimmy’s Ineffective Marketing Strategies
Shimmy’s marketing efforts centered primarily on paid social posts. However, the company found that this approach was ineffective and failed to generate the desired results. Liz Davis, the CMO of Shimmy, explains: “The platforms were in a state of disarray from the iOS updates and algorithm changes. We made some traction, but couldn’t justify continuing to spend behind such a high CAC.”
H2: Overcoming Purchase Barriers
One of the primary barriers to purchasing hand sanitizers is that customers do not believe that the product can provide a pleasant user experience. Shimmy’s dispensers amplify the company’s marketing campaigns while simultaneously delivering hand sanitization. In addition, the dispensers function as advertising platforms for other brands throughout the stadium. This strategy creates a hands-on experience for potential customers, allowing them to fall in love with the Shimmy brand.
H3: Shimmy’s Experiential Marketing Shift
Shimmy’s collaboration with Gillette Stadium represents a shift towards experiential and out-of-home (OOH) marketing strategies. This approach involves installing dispensers at high-traffic locations to generate brand awareness and promote sales. The placement of Shimmy’s dispensers at Gillette Stadium, the home of the New England Patriots and a venue for Major League Soccer games, allows the brand to reach a broad audience.
H4: The Benefits of OOH Marketing
One of the main benefits of OOH marketing is that it enables companies to create a more emotional connection with potential customers. In addition, OOH marketing is often less crowded than social media platforms and is more likely to leave a lasting impression on the consumer’s mind. Moreover, installing dispensers at high-traffic locations creates a significant impact on potential customers and enables brands to better target their audience.
H5: Shimmy’s Official Sanitizer Status
By becoming the official hand sanitizer for both the NFL and Major League Soccer teams, Shimmy has solidified its place in the market and created a strong brand identity. This recognition boosts customer confidence in the company’s products, leading to better sales, brand recognition, and enhanced reputation.
FAQs:
Q1: What caused Shimmy to change its marketing strategy?
A1: Shimmy realized that its paid social media posts were not yielding the desired results. The company decided to shift towards experiential and OOH marketing strategies.
Q2: What are the benefits of OOH marketing?
A2: OOH marketing allows companies to generate a more emotional connection with potential customers. It is less crowded than social media, and it creates a significant impact on potential customers.
Q3: How does Shimmy promote a pleasant user experience?
A3: Shimmy’s dispensers deliver hand sanitization while simultaneously functioning as advertising platforms for other brands. In addition, they are installed in high-traffic locations, creating a hands-on experience for potential customers.
Q4: What are Shimmy’s goals?
A4: Shimmy’s primary goals are to provide a safe and effective solution to sanitization needs while creating a pleasant user experience. The company also aims to achieve broader market share.
Q5: What is Shimmy’s partnership with Gillette Stadium?
A5: Shimmy has installed its dispensers at Gillette Stadium, the home of the New England Patriots and a venue for Major League Soccer games. By becoming the official hand sanitizer of both NFL and Major League Soccer teams, Shimmy aims to broaden its reach and connect with potential customers.
Conclusion:
By partnering with Gillette Stadium, Shimmy has shifted its marketing strategy towards experiential and OOH marketing techniques. The company aims to connect with potential customers and overcome purchase barriers, creating a pleasant user experience. Moreover, Shimmy’s official status as the hand sanitizer of the NFL and Major League Soccer teams increases customer confidence in the brand and creates a strong brand identity. Overall, Shimmy’s marketing strategy offers unique benefits that set the company apart from its competitors.
[ad_2]
