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The Just Say Gay is a hazy, low-ABV American IPA with only 4.7%ABV. However, the most notable aspect of this beer is the packaging, and the campaign behind it. The packaging features the phrase ‘Just Say Gay’ in large, rainbow-colored, stylized letters. The can also features a Pride flag-inspired decal circling the lower third of the can.
In addition to this unique packaging, Alchemist Beer is donating a percentage of the proceeds gained from sales of these cans to the Pride Center of Vermont. The brand also launched a landing page for the Just Say Gay beer that offers various links to helpful resources that fight against anti-queer legislation and support LGBTQ+ rights in Vermont and across the United States, with specific categories for each.
Image Credit: Alchemist Beer
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