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Obayaty is a new beauty brand for men and it is launching its debut line with products to offer “an alternative path into the landscape of beauty.”
The brand is set to introduce multipurpose skincare solutions and color cosmetics that are uniquely formulated with the needs of men’s skin in mind. These formulas to enhance well-being and confidence offer instant and long-term benefits, all the while being mindful of reducing waste where possible and offering luxurious experiences with the product.
Obayaty is introducing itself to the world with products like an eye pen, face contour, nail color and nail brightener, as well as an anti-rouge lip balm. The launch will also include a retouch stick for concealing, a tinted eye cream and an illuminating stick for highlighting key areas of the face.
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