Miniature Cooking Collectibles : MasterChef Mini Brands

Zuru partnered with Banijay Brands to create MasterChef Mini Brands, a range of collectibles that miniaturize MasterChef dishes. These miniatures give collectors the chance to create real MasterChef dishes and discover surprises as they collect small-scale versions of cakes, whipped cream canisters and more. These chef-inspired collectibles make the experience of unboxing, playing and presenting the items fun for collectors of all ages, and this range taps into MasterChef’s global fanbase and specifically speaks to a younger audience. The growing Mini Brands range resonates with users on TikTok, who are passionate about sharing their growing collections.

Beyond this range, this collection will expand to include more mini home products based on the popular MasterChef Arovo range.