Multi-Generational Anime Plushes : Build-A-Bear Sanrio

The Build-A-Bear Sanrio line, best known for Hello Kitty, is expanding to include all-new characters that have captivated consumers for generations; Pompompurin, My Melody and Kuromi are the newest Sanrio characters to join Build-A-Bear’s expansive lineup.

Build-A-Bear has grown to have multi-generational appeal and as the brand detailed in a press release, “teens and adults now [represent] nearly 40% of its consumer base.” While these loveable anime characters hold nostalgic appeal for Millennials who grew up with them, Sanrio has also found its footing with Gen Z and Gen Alpha.

No matter what demographic they fall into, consumers can look forward to more Sanrio characters joining Build-A-Bear’s product line, including seasonal versions of Hello Kitty and the upcoming 50th-anniversary edition of Hello Kitty in 2024.