Non-Alcoholic Brew Boxes : Special Effects Variety Pack

Brooklyn Brewery’s Special Effects Variety Pack entices consumers who are interested in non-alcoholic beverages that deliver on flavor without compromise.

The brand started exploring the non-alcoholic beer space in 2019 with the introduction of Hoppy Amber, and Brooklyn Brewery followed up by introducing its Special Effects IPA in 2020. This all-new edition of the Special Effects Variety Pack, first launched in 2021, includes its newest debut, Special Effects Grapefruit IPA. The brewery’s newest non-alcoholic IPA joins other full-flavored releases like Brooklyn Special Effects Hoppy Amber, Brooklyn Special Effects IPA and Brooklyn Special Effects Pils, all of which are options to support adults this holiday season, into Dry January and beyond.

As the brewery notes, the “Special Effects Variety Pack is now its #3 highest volume overall package sold, with the Special Effects portfolio representing more than 10% of the brand’s total US sales.”