Nostalgic Fragrance Campaigns : iconic 90s looks

To mark the revival of celebrated nostalgic scents, perfumed body spray brand Impulse teamed up with former pop star and TV presenter Frankie Bridge to recreate iconic 90s looks.

O2 and Air are two relaunched 90s fragrances from Impulse and to properly pay tribute to the decade that birthed them, Impulse and Frankie Bridge recreated classic looks like Mariah Carey’s All I Want For Christmas is You catsuit, Liz Hurley’s bold safety pin dress, Geri Haliwell’s Union Jack dress and the yellow tartan suit that Cher Horowitz stylishly sports in Clueless.

According to research from Impulse, 43% of the nation feels nostalgia for the 90s and two-thirds (67%) of people born after this era wish they could have experienced it. These styles and scents offer an authentic taste of the 1990s.