Ocean-Friendly Plant-Based Seafood : Hooked plant-based seafood

Hooked plant-based seafood is being launched into the Germany market to provide consumers with a delicious yet ocean-friendly way to enjoy some of their favorite recipes.

The product range will make its debut at as many as 500 RHWE store locations where shoppers will be able to choose from plant-based tuna, salmon and seafoods spreads. All of the products are crafted using high-moisture extrusion technology to ensure an authentic taste and texture for consumers to appreciate. The product launch follows hot on the heels of data released earlier this year that revealed meat consumption in Germany is at an all-time low with plant-based foods reaching record high levels of adoption.

Co-Founder and CEO Tom Johansson spoke on the launch of Hooked plant-based seafood into the Germany market saying, “At Hooked, we’re thrilled to finally bring our Swedish plant-based seafood range to Germany. Our success in the Nordics has demonstrated a growing demand for innovative, sustainable alternatives, and we’re excited to introduce our iconic Swedish brand to German consumers.”

Image Credit: Hooked