Our dental clinic, based in Canada, is looking for a seasoned Digital Marketing Specialist with proven experience in developing and optimizing high-performing online campaigns. This role will primarily involve managing and optimizing our existing campaigns with a monthly budget of $2000 CAD, with the aim of increasing our online visibility, driving new patient leads, and enhancing overall campaign performance.
Responsibilities:
– Analyze the current state of our online marketing campaigns across various platforms (Google Ads, Facebook Ads, Instagram Ads, etc.) and make recommendations for improvements.
– Develop and implement a comprehensive optimization strategy to achieve set KPIs, such as increasing click-through rates, conversion rates, and reducing cost per acquisition.
– Conduct A/B testing to identify high-performing ads, landing pages, and audience segments.
– Provide regular reporting and insights on campaign performance, delivering clear, concise, and actionable data.
– Monitor the latest industry trends and updates in dental marketing and incorporate relevant techniques into our campaign strategy.
– Collaborate with our in-house team to align campaign goals with our overall marketing and business strategy.
Required Skills and Experience:
– Proven experience (3+ years) in managing and optimizing online advertising campaigns, preferably in the healthcare or dental industry.
– Extensive knowledge of various ad platforms, including Google Ads, Facebook Ads Manager, Instagram Ads, etc.
– Experience with analytics tools such as Google Analytics, Facebook Insights, etc.
– Strong analytical skills and ability to derive actionable insights from large datasets.
– Exceptional communication and reporting skills.
– Knowledge of the Canadian dental market will be considered a plus.
If you have a passion for digital marketing and a track record of delivering results in campaign management, we'd love to hear from you. In your application, please include examples of campaigns you've optimized, the strategies you implemented, and the results achieved.
Hourly Range: $5.00-$25.00
Posted On: July 05, 2023 23:39 UTC
Category: Search Engine Marketing
Skills:Google Ads, PPC Campaign Setup & Management, Pay Per Click Advertising, Campaign Optimization
Skills: Google Ads, PPC Campaign Setup & Management, Pay Per Click Advertising, Campaign Optimization
Country: Canada
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2023-07-06 05:39:05,
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