Phygital Membership Programs : Selfridges Unlocked

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Selfridges Unlocked is a new membership program from the luxury retailer that takes cues from the brand’s roots, when founder Harry Gordon Selfridges opened the business and began to offer keys to the first customers back in 1909 so they could feel at home. In this same vein, Unlocked Keyholders will gain access to special invitations and opportunities and a way that they can effortlessly make charity donations to Centrepoint when they shop.

This “key” can be used to unlock offers from the retailer digitally and physically, and currently, this includes access to exclusive product launches, beauty masterclasses, a swap shop, plus free UK shipping on orders over £150 and much more.

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Members’ key also serves as their ticket to monthly prize draws for an experiential day at Selfridges.

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